Saturday, August 24, 2019

A critical analysis of how to gain competitive advantage and managing Essay

A critical analysis of how to gain competitive advantage and managing in hospitality industry through management of cultural diversity - Essay Example With this the hospitality sector cam to be organised as one of the most industries of the time. The industry got expert management with a number of well trained professionals. The hospitality industry brings together numerous people with different backgrounds with versatile cultures under one common roof and binds them with a number of professional codes and ethics. According to Spencer-Oatey (2012) culture is a concept developed over centuries. The concept of culture originates when Cicero first used this word to mean cultivation of souls. Later in the 17th century culture again appeared in modern Europe which referred to the refinement of individuals through education. During the 18th and 19th century that culture was more often used to refer to the national aspirations or ideals. It was in the 20th century that culture emerged as a central concept in anthropology which deals with the entire range of human ways of life and living which cannot be directly attributed to something inherited by the genes. According to the use of the term in American anthropology, culture firstly implies the evolved tendency of human beings to classify and express their experiences in the form of symbols, to behave imaginatively or creatively. Secondly, culture is also referred to the distinct ways in which people live with a set of belief and express their experi ences by shaping their lives along the lines of the derived experiences. According to the observations of Browne (2008) especially after globalisation different culture of the global community came to face each other, came to know about the existence of each other. With the establishment of multinational companies and their expanding operation in different countries, personnel are posted at international locations. Individuals with a distinct cultural identity and cultural practice work in a country with a different set or sets of culture. It is

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